New Markets

From 1990 to 2004 Kentucky's Hispanic population grew 239%. In fact, during the 1990's Kentucky's Hispanic population had the 8th highest growth rate of any other state in the country. There is tremendous potential in this emerging consumer market. Hispanic purchasing power is expected to hit $1 trillion by the end of this year and from 1994 to 2004, U.S. Hispanic purchasing power posted a compound annual growth rate of 7.7%.

Many businesses ignore this segment of the market, and forgo the opportunity to increase revenue. Some businesses do so because they don't know where to start, others do so because they think it will require too much time and effort, and others are just unaware of the potential. It's a shame that many more businesses don't take advantage of these trends, but their inaction is a chance for your business to gain a competitive advantage. Through an array of interpreting services, Clarity makes it easy for your business to engage this segment of the market.

For a free consultation on what Clarity can do for you, call today at (859) 285-8289.